If you run a live shop there are several good reasons to start your webstore!
- According to Comscrore.com cyber Monday for 2009 is $887 Million the Biggest single online sales day of all time. This represents a 5% increase over the year before.
- Simply put year after year online sells account for a greater market share of sells in all areas of commerce and if you don't take advantage of it your competitors will.
- In addition to the expansion that an online store offers it also has many benifits to you and your existing clientel.
- You can increase your inventory without increasing costs!
- You can automate the sells process saving time and money.
- You can give new customers a preview of your merchandise and prices. When we started the webstore for DonelsonFurniture.Com they didn't get a hugh number of online sells at first but their web pressence helped driver new customers and led to live conversions!
- The Biggest single advantage to starting your first business online is a low cost of entry.
- The second biggest advantage is that one person can maintain a vibrant webstore.
- Since you gain full acces to your site you can add thousands of products, create promotional coupons, and launch your dream with a very small investment.
So I wouldn't trust a person that would only tell me the upside of things and I wouldn't expect you to either, so here's the hard truth about webstores.
- They start slowly. This is the first and most frustrating thing that my clients will have to deal with. Their are many steps you can take to speed up the process but their is no replacement for solid promotion and patience
- Web Promotion can be daunting. One of the primary ways that I promote my stores is social media. Facebook, Twitter, Myspace, etc.... But if your not a "teckie" and you don't have a thirteen year old daughter to help you through the process it can be a tough way to start.( I am developing a social media packet for store owners but I don't have anything solid yet.)
The reason that stores start slowly is the nature of Google and the web itself. Most search engines automatically give lower search ratings to the newest websites, until through a process of directory submission, keyword selection, and quality link building you rise to an appropriate search rating. This is not to say that new online businesses don't make money. On the contrary it is very possible to make money in a brand new online business but most of your leads will come from word of mouth, traditional lead generation, and from increased revenue from current clients. Another early source of revenue can come from Google Ads themselves and as an added bonus if you got your website from Godaddy you get to try $25 worth of google ads free
There are many reasons to create a webstore and only a few not to. So if you're ready Get your Webstore here!